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88%

of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.

"Google/Greenberg Strategy, U.S., Google Connected Consumer, n=1200, age18–54, 2018.

Google/Brian Solis, U.S., Assistance Economy, n=308, Senior marketing decision-makers (C-Suite, VP, SVP, Director), advertising, marketing, customer experience, e-commerce, mobile, responsible for mobile website or messaging app, company >500 people, 2018."

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos