88%
of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.
of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.
"Google/Greenberg Strategy, U.S., Google Connected Consumer, n=1200, age18–54, 2018.
Google/Brian Solis, U.S., Assistance Economy, n=308, Senior marketing decision-makers (C-Suite, VP, SVP, Director), advertising, marketing, customer experience, e-commerce, mobile, responsible for mobile website or messaging app, company >500 people, 2018."
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.