87%
of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.
of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.
Google/Galaxy, Australia, Consumers in the Micro-Moment, (n=1002 smartphone users), June 2015.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.