87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. Appears In How Micro-Moments Are Changing the Rules in Australia Related Data Mobile searches for lipsticks and lipglosses have grown over 100% overall in the past two years. > 535K People have searched for lipsticks and lipglosses in over 535,000 ways in the past two years. Mobile searches for “where to buy” lipsticks and lipglosses have grown over 630% in the past two years. Mobile searches for “best” lipsticks and lipglosses have grown over 100% in the past two years. Mobile searches for lipsticks and lipglosses “reviews” have grown over 110% in the past two years. Mobile searches for anti-aging creams and moisturizers “reviews” have grown over 105% in the past two years.