35%
of people who search for food and beverage terms do so exclusively on a phone.
of people who search for food and beverage terms do so exclusively on a phone.
Google/Luth, U.S., "The Role of Mobile on the CPG Purchase Journey," Apr. 2016. Food and beverage purchasers Aug. 12–31, n=318, August 2016.
Search interest in queries related to “places to eat near me” increased more than 2X YOY.
Over 50% of the searches for 5 of the top 10 trending functional foods are on mobile.
There has been 300% growth in searches for "turmeric."
On average, searches for the top 10 functional foods peak on Mondays and slowly decline throughout the week until interest reaches the lowest point on Fridays.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
