James Getomer

Senior Analytical Lead
Senior Analytical Lead, Google

Michael Okimoto

Senior Industry Analyst
Senior Industry Analyst, Google

1 All insights based on U.S. Google and U.S. YouTube's anonymized data from 2012 and 2013.

2 Analysis includes searches on Google.com and Google's search network.

3 "E3-related" searches does not include searches for "E3."

4 Co-search definition: When people search, they often use a combination of search terms—these are known as co-searches.

5 YouTube social engagement is defined as the total number of subscriptions, favorites, shares, comments, likes and dislikes.