45%

of shoppers surveyed say they use Google to find the best option for their needs.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos

More than half of shoppers surveyed say they use Google to discover or find a new brand.

Google/Ipsos