In-store shopping decision statistics

70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.

Related Data

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

46% of shoppers surveyed confirm inventory online before going to store.

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

In a global survey, shoppers are currently shopping for 6.6 categories, on average.