55% of millennials will ignore brands that don't show up in their searches or have poor reviews. Appears In Hold the Phone: Millennials in Australia Lead the Way on Mobile Usage Related Data 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. 36% of U.S. travelers would pay more for more tailored information and experiences. 1 in 3 international travelers are interested in using digital assistants to research or book travel. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership.