55%

of millennials will ignore brands that don't show up in their searches or have poor reviews.

Related Data

87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy
36%

of U.S. travelers would pay more for more tailored information and experiences.

Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai