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More than half of consumers surveyed said online video has helped them decide which specific brand or product to buy.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).