More than half of consumers surveyed said online video has helped them decide which specific brand or product to buy.
Google/Ipsos, Global (US, CA, BR, UK, DE, FR, AU, JP, IN, KR), “How People Shop with YouTube” Study, 18- to 64-year-olds who go online at least monthly and have purchased something in the last year (n=24,017), July 2018.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.