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More than half of consumers surveyed said online video has helped them decide which specific brand or product to buy.

Google/Ipsos, Global (US, CA, BR, UK, DE, FR, AU, JP, IN, KR), “How People Shop with YouTube” Study, 18- to 64-year-olds who go online at least monthly and have purchased something in the last year (n=24,017), July 2018.

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Your customers use video throughout the entire journey. Do you?

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos
45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
Google/Ipsos