Searches for bomber jackets grew 297% YoY in the U.K. and 612% YoY in the U.S. in 2016. Appears In Fashion trends 2016: Google Data shows what shoppers want Related Data Mobile searches for bras have grown over 395% overall in the past two years. 60%+ growth in mobile searches for "__ for me" in the past two years. 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. Mobile searches for “best” have grown over 80% in the past two years. Mobile searches for “best” face lotion and moisturizer have grown over 115% in the past two years. Mobile searches for “best” water bottles have grown over 165% in the past two years.