6 in 10
internet users check whether a product is available in a local store before visiting a store.
internet users check whether a product is available in a local store before visiting a store.
Google/Ipsos Connect, GPS Omnibus, n=2,013 U.S. online respondents ages 18+, March 2016.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.