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83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

Google/Ipsos, Global, Global Retail Study, Base: total sample (n=14,206), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
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In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
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45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
Google/Ipsos