Nearly 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

Google/Ipsos, U.S., Playbook Omnibus 2019, n=1,610 U.S. online smartphone users, A18+, Jan. 2019.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos

Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).
Google Data

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data

Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”).
Google Data

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).
Google Data