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Nearly 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

More than half of shoppers surveyed say they use Google to discover or find a new brand.

45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.