Nearly 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Google/Ipsos

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).

Google Data