Skip to Content

Nearly 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

Google/Ipsos, U.S., Playbook Omnibus 2019, n=1,610 U.S. online smartphone users, A18+, Jan. 2019.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos
45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
Google/Ipsos