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U.K. shoppers spent £39 on average on their most recent online everyday essentials purchase.

Google/Kantar TNS, Global, Shopping Preferences Study, Brazil, India, U.S., U.K., self-reported by n=1,500 consumers 18–64 who made a purchase in the past 6 months in each country, total n=6,000, Oct. 2018.

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
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45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
Google/Ipsos