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4.8

U.K. shoppers made 4.8 online soft goods purchases on average in the past month.

Google/Kantar TNS, Global, Shopping Preferences Study, Brazil, India, U.S., U.K., self-reported by n=1,500 consumers 18–64 who made a purchase in the past 6 months in each country, total n=6,000, Oct. 2018.

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86%

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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
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45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
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