U.S. shoppers spent an average of $99 on their most recent online soft goods purchase.
Google/Kantar TNS, Global, Shopping Preferences Study, Brazil, India, U.S., U.K., self-reported by n=1,500 consumers 18–64 who made a purchase in the past 6 months in each country, total n=6,000, Oct. 2018.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.