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U.S. shoppers spent an average of $99 on their most recent online soft goods purchase.

Google/Kantar TNS, Global, Shopping Preferences Study, Brazil, India, U.S., U.K., self-reported by n=1,500 consumers 18–64 who made a purchase in the past 6 months in each country, total n=6,000, Oct. 2018.

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51%

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of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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