Searches for “what shows to watch” spiked about 30% from 2018 to 2019. Appears In Your favorite show or a 40-minute ad? How one media brand blurred the lines of traditional advertising Related Content Why you remembered that YouTube ad Why one media buyer is embracing programmatic linear TV How to create long-form videos that will keep people watching Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”