Searches for “what shows to watch” spiked about 30% from 2018 to 2019. Appears In Your favorite show or a 40-minute ad? How one media brand blurred the lines of traditional advertising Related Content Why you remembered that YouTube ad Why one media buyer is embracing programmatic linear TV How to create long-form videos that will keep people watching Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. > 50 % More than half of shoppers surveyed say they use Google to discover or find a new brand. 45% of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
