Interest in cooking “skill” videos is on the rise, with watch time increasing by more than 110% over the past year.
Google Data, U.S., June 2018.
Watch time of "new recipes” videos in Canada has increased 140% in the last year.
Watch time of “keto diet” videos in Canada has increased 320% in the last year.
Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.
Watch time for baking-related videos in Indonesia more than doubled YOY in 2019.
YouTube viewers in Germany watched over 5000 years of “cuisine” videos during the first six months of 2019.
The top 5 videos about ways to consume turmeric (turmeric tea, "golden milk," capsules) have a combined 3.9M views.