Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.

Google Data, AU, June 2019 vs. July 2018.

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YouTube viewers in Germany watched over 5000 years of “cuisine” videos during the first six months of 2019.
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47%

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.
Google/Ipsos Connect

Watch time of fantasy football-related YouTube videos grew 80%+ year over year.
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