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Watch time of “keto diet” videos in Canada has increased 320% in the last year.

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Watch time of "new recipes” videos in Canada has increased 140% in the last year.

Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.

Watch time for baking-related videos in Indonesia more than doubled YOY in 2019.

YouTube viewers in Germany watched over 5000 years of “cuisine” videos during the first six months of 2019.


of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Watch time of fantasy football-related YouTube videos grew 80%+ year over year.