2 X Focusing solely on beauty fanatics, CoverGirl reached new audiences and achieved a 2X return on ad spend. Appears In Your true audience may be bigger than you realize — and video could help you find out Related Content How one beauty brand is predicting intent to drive growth Empathy made me a better leader and marketer. Here’s what it could do for your brand How an insight from search data sparked a beauty brand’s multicultural video campaign Related Data Watch time for “makeup transformation” videos has increased 110% YOY. Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 190 % increase YOY in uploads of haul videos with “sustainable” in the title. 13 X increase in views of haul videos. Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017.