2 X

Focusing solely on beauty fanatics, CoverGirl reached new audiences and achieved a 2X return on ad spend.

Google Internal Data

Appears In

Your true audience may be bigger than you realize — and video could help you find out

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How one beauty brand is predicting intent to drive growth Empathy made me a better leader and marketer. Here’s what it could do for your brand How an insight from search data sparked a beauty brand’s multicultural video campaign

Related Data

Watch time for “makeup transformation” videos has increased 110% YOY.
Google Data

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.
Google

Watch time for beauty YouTuber videos has increased over 75% in the last year.
Google

190 %

increase YOY in uploads of haul videos with “sustainable” in the title.
YouTube Data

13 X

increase in views of haul videos.
YouTube Data

Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017.
YouTube Data, Global, 2017–2018.