2 X Focusing solely on beauty fanatics, CoverGirl reached new audiences and achieved a 2X return on ad spend. Appears In Your true audience may be bigger than you realize — and video could help you find out Related Content How one beauty brand is predicting intent to drive growth Empathy made me a better leader and marketer. Here’s what it could do for your brand How an insight from search data sparked a beauty brand’s multicultural video campaign Related Data Watch time for “makeup transformation” videos has increased 110% YOY. Watch time for “workout routine” videos has grown over 50% in the last year. Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 130 % Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year. 190 % increase YOY in uploads of haul videos with “sustainable” in the title.
