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Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Google Data, CA, videos with “makeup transformation” in their title, Feb. 2019 vs. Feb. 2018.

Related Data

Watch time for beauty YouTuber videos has increased over 75% in the last year.
Google

Watch time for “makeup transformation” videos has doubled YOY.
Google Data

7 in 10

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.
2and2/Google

How watching videos on YouTube makes people feel
2and2/Google

> 60 %

There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.
YouTube

Watch time for “makeup transformation” videos has increased 110% YOY.
Google Data