Watch time for “makeup transformation” videos has increased 110% YOY. Related Data Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 190 % increase YOY in uploads of haul videos with “sustainable” in the title. 13 X increase in views of haul videos. Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017. 4.5 X Videos related to “van life” — the name given to this nomadic life on the road — experienced a 4.5X increase in views last year compared to 2017.