Related Data

increase in views of haul videos.

YouTube Data

Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017.

YouTube Data, Global, 2017–2018.

Videos related to “van life” — the name given to this nomadic life on the road — experienced a 4.5X increase in views last year compared to 2017.

YouTube Data
62%

increase in daily views of videos related to houseplants from 2017 to 2018.

YouTube Data

U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users.

Google/Kantar TNS

There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.

YouTube