13 X increase in views of haul videos. Appears In YouTube viewers are going green. Here are 3 things marketers need to know Related Content 4 ways brands are following viewers’ passions — and getting results The way people are watching video in the living room is changing. Here’s how 3 behavioral and cultural shifts we’ve seen on YouTube — and what they mean for your marketing Related Data 190 % increase YOY in uploads of haul videos with “sustainable” in the title. Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017. 4.5 X Videos related to “van life” — the name given to this nomadic life on the road — experienced a 4.5X increase in views last year compared to 2017. 62% increase in daily views of videos related to houseplants from 2017 to 2018. U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users. > 60 % There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.