Dads are more likely than moms to use YouTube to connect with their children. Appears In Marketing to millennial parents? Here's how they're redefining parenting for their generation Related Data 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics. 72% of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world. 65% of millennial parents say they watch YouTube to share parts of their own childhood with their children. 72% of millennial parents agree they use YouTube to make better purchases for their children. Dads watch YouTube more than moms to find parenting guidance. 80% of dads go to YouTube for guidance on key parenting topics.