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Relevant video ads get 3X the attention compared to the average video ad.

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In the U.S., interest in videos related to stress management is rising, with watch time rising over 60% YOY.

In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018.

people feel empowered, motivated, or confident after learning something new from a YouTube video.

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.

70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

39%

of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.