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Relevant video ads get 3X the attention compared to the average video ad.

Google/Ipsos, U.S., Video Mobile Diary, n of 4,381 (saw ads occasions), 2017.

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Why data-inspired creativity is the future of effective marketing The definition of relevance has changed. Here’s how to address it

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Related Data

Brand metric lifts for intent-based targeting compared to demographic-based targeting alone
Google Brand Lift Targeting Analysis
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
YouTube Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data