of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

Related Data

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.

Google Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.


Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.


When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

Google/Ipsos Connect

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

Google/Ipsos Connect

of millennials who watch YouTube to learn how to do something new.