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of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.

Related Data

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.


percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.


of millennials who watch YouTube to learn how to do something new.