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39%

of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.

Google/Ipsos Connect, U.S., A total of 1901 U.S. respondents ages 21–36 completed a device-agnostic survey, April–May 2017.

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In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.
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Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.
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45%

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.
Google/Ipsos Connect

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.
Google/Ipsos Connect
70%

of millennials who watch YouTube to learn how to do something new.
Google/Ipsos