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39%

of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.

Google/Ipsos Connect, U.S., A total of 1901 U.S. respondents ages 21–36 completed a device-agnostic survey, April–May 2017.

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7 in 10

people feel empowered, motivated, or confident after learning something new from a YouTube video.
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Relevant video ads get 3X the attention compared to the average video ad.
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70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
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