7 in 10
people feel empowered, motivated, or confident after learning something new from a YouTube video.
people feel empowered, motivated, or confident after learning something new from a YouTube video.
Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives,” n=20,000, A18–64 general online population, Aug. 2018.
In the U.S., interest in videos related to stress management is rising, with watch time rising over 60% YOY.
In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018.
In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
Relevant video ads get 3X the attention compared to the average video ad.
of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.