Brand metric lifts for intent-based targeting compared to demographic-based targeting alone Appears In The definition of relevance has changed. Here’s how to address it Related Content 6 ways brands innovated with their video marketing strategies in 2017 AI and machine learning get us one step closer to relevance at scale 3 ways to build stories with short-form video ads Related Data Relevant video ads get 3X the attention compared to the average video ad. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years.