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Brand metric lifts for intent-based targeting compared to demographic-based targeting alone

Google Brand Lift Targeting Analysis, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns, i.e., the former had Brand Awareness lift 1.5x the latter, Oct. 2016–March 2017.

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Relevant video ads get 3X the attention compared to the average video ad.
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100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data