72% of millennial parents agree they use YouTube to make better purchases for their children. Appears In Marketing to millennial parents? Here's how they're redefining parenting for their generation Related Data Dads are more likely than moms to use YouTube to connect with their children. 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics. 72% of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world. 65% of millennial parents say they watch YouTube to share parts of their own childhood with their children. Dads watch YouTube more than moms to find parenting guidance. 80% of dads go to YouTube for guidance on key parenting topics.