Dads are more likely than moms to look for parenting guidance on YouTube.

Related Data

82%

of millennial dads who watch YouTube videos related to general or pop culture news do so to connect with their children.

Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
86%

of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.

Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect
65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

Google/Ipsos Connect