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Dads are more likely than moms to look for parenting guidance on YouTube.

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82%

of millennial dads who watch YouTube videos related to general or pop culture news do so to connect with their children.

Dads are more likely than moms to use YouTube to connect with their children.

86%

of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.