Watch time for “makeup transformation” videos has doubled YOY.
Google Data, U.S., July 2017–June 2018.
Watch time for “makeup transformation” videos has increased 110% YOY.
Watch time for “workout routine” videos has grown over 50% in the last year.
Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.
Watch time for beauty YouTuber videos has increased over 75% in the last year.
Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year.
increase YOY in uploads of haul videos with “sustainable” in the title.