Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

How watching videos on YouTube makes people feel

There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.

Watch time for “makeup transformation” videos has increased 110% YOY.