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67%

of millennial moms say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X moms.

Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.

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What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube

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In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018.
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7 in 10

people feel empowered, motivated, or confident after learning something new from a YouTube video.
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In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
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Relevant video ads get 3X the attention compared to the average video ad.
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70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
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