of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

millennial parents agree that their child is one of their best friends.

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

Dads are more likely than moms to use YouTube to connect with their children.

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.