74%
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.
In the U.S., interest in videos related to stress management is rising, with watch time rising over 60% YOY.
In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018.
people feel empowered, motivated, or confident after learning something new from a YouTube video.
In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
Relevant video ads get 3X the attention compared to the average video ad.
of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.