74%

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Related Data

75%

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Google/Ipsos Connect

millennial parents agree that their child is one of their best friends.

Google/Ipsos Connect

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data

Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect