4 in 10 millennials say they only trust YouTube for videos on causes they care about. Appears In 5 online video trends to inform your 2017 media plan Related Data In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017. Black millennials' mobile watch time on YouTube has more than doubled in the last two years. Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly. When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book. 45% percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life. 70% of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.