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millennials say they only trust YouTube for videos on causes they care about.

Related Data

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

45%

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.