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Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” Sept. 2016.

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Modern moms on YouTube are finding their own way to parent

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In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018.
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7 in 10

people feel empowered, motivated, or confident after learning something new from a YouTube video.
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In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
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Relevant video ads get 3X the attention compared to the average video ad.
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70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
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