Moms are significantly more likely to watch YouTube alone than to watch with their kids.

moms come to YouTube for parental guidance.

of moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.

Dads are more likely than moms to use YouTube to connect with their children.

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.