moms come to YouTube for parental guidance.

Related Data

Moms are significantly more likely to watch YouTube alone than to watch with their kids.

Google/Ipsos Connect

Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids.

Google/Ipsos Connect

of moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.

Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect