Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

millennial parents agree that their child is one of their best friends.

of millennial moms say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X moms.