Dads are more likely than moms to use YouTube to connect with their children.

of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

of millennial parents agree they use YouTube to make better purchases for their children.