82%

of millennial dads who watch YouTube videos related to general or pop culture news do so to connect with their children.

Related Data

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
86%

of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.

Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect
65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

Google/Ipsos Connect
72%

of millennial parents agree they use YouTube to make better purchases for their children.

Google/Ipsos Connect