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86%

of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.

Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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Marketing to millennial parents? Here's how they're redefining parenting for their generation

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