86%
of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.
of millennial dads turn to YouTube for guidance on key parenting topics, like preparing meals, using a product, or assembling gear.
Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.
Watch time for “makeup transformation” videos has increased 110% YOY.
Watch time for “workout routine” videos has grown over 50% in the last year.
Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.
Watch time for beauty YouTuber videos has increased over 75% in the last year.
Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year.
increase YOY in uploads of haul videos with “sustainable” in the title.