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Video ad formats for every marketing objective

YouTube offers a range of compelling video ad formats to engage customers in different ways on YouTube and video partner sites. Explore the types of formats below.

Skippable in-stream ads

Nonskippable in-stream ads are 15 seconds (or shorter) and play before, during, or after other videos. Nonskippable in-stream ads are best at driving brand awareness and reach.

In-feed video ads

Mockup of an in-feed video ad at the top of a series of YouTube videos.

In-feed video ads promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube homepage. In-feed video ads can be used for any marketing objective, and are especially good for increasing consideration of your brand or product, and driving online sales or leads.

Bumper ads

Bumper ads are six seconds long (or shorter) and play before, during, or after another video. Use bumper ads when you want to reach viewers broadly with a short, memorable message. Bumper ads are best at driving efficient brand awareness and reach.

Outstream ads

Mockup of an outstream ad on a mobile site above a YouTube video.

Outstream ads are just for mobile and only appear on websites and apps running on Google video partners. Use outstream ads when you want to expand the reach of your video ads on mobile to reach more customers at an efficient cost.

Masthead ads

Mockup of a Google masthead ad at the top of a YouTube Home feed.

Masthead ads automatically play without sound for up to 30 seconds at the top of the YouTube Home feed and are only available on a reservation basis through a Google sales representative. Use masthead ads when you want to drive awareness for a new product or service or reach a massive audience in a short period of time.

Learn more

Take the right steps toward your goals by choosing the best video ad format for your needs. To learn more about YouTube ad formats, check out these resources and best practices:

About video ad formats

Best practices for video campaigns

Video ad requirements