The “I tried following…” makeup tutorial trend has inspired more than 2,100 uploads from creators both within and outside of the beauty community.

Mobile searches for “unique gifts” have grown 110% in the past two years.

Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

Mobile searches for “gifts for ___ from ____” have grown by over 140% in the past two years (for example, “gifts from kids to mom”).

Mobile searches for “gifts for” + “has everything” or ”wants nothing” have grown by over 230% over the past two years.

Search interest in "open now" has tripled in the past two years.