Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

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The hunt for the perfect gift: Thoughtful shoppers need your help

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Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.
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Mobile searches for “unique gifts” have grown 110% in the past two years.
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Mobile searches for “gifts for ___ from ____” have grown by over 140% in the past two years (for example, “gifts from kids to mom”).
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Mobile searches for “gifts for” + “has everything” or ”wants nothing” have grown by over 230% over the past two years.
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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).
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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.
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