Search interest in "open now" has tripled in the past two years. Appears In Micro-Moments Now: Why expectations for 'right now' are on the rise Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Content Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Data Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. We've seen 1.5X more mobile searches ending with "to avoid" in the past two years. "Is ____ worth it" has seen over 80% growth on mobile search in the past two years. Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.