Mobile searches for “unique gifts” have grown 110% in the past two years. Appears In The hunt for the perfect gift: Thoughtful shoppers need your help Related Content How to reach (and win) deal-seeking holiday shoppers this season Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data Mobile searches for “thoughtful” gifts have grown over 150% in the past two years. Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”). Mobile searches for “gifts for ___ from ____” have grown by over 140% in the past two years (for example, “gifts from kids to mom”). Mobile searches for “gifts for” + “has everything” or ”wants nothing” have grown by over 230% over the past two years. Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.