Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

Mobile searches for “unique gifts” have grown 110% in the past two years.

Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

Mobile searches for “gifts for” + “has everything” or ”wants nothing” have grown by over 230% over the past two years.

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.