Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

In the past two years, mobile searches for "product reviews" have grown over 35%.

Search interest in "open now" has tripled in the past two years.

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.