39%

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

Related Data

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18
63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

Google/MIT
66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Google/MIT

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

Google/MIT